{"id":3765,"date":"2017-07-04T15:09:31","date_gmt":"2017-07-04T15:09:31","guid":{"rendered":"https:\/\/old.fmc-gac.com\/non-classifiee\/cest-tout-un-changement\/"},"modified":"2017-07-04T18:40:29","modified_gmt":"2017-07-04T18:40:29","slug":"cest-tout-un-changement","status":"publish","type":"post","link":"https:\/\/old.fmc-gac.com\/fr\/planification-strategique-et-dentreprise\/cest-tout-un-changement\/","title":{"rendered":"C&rsquo;est tout un changement"},"content":{"rendered":"<div id=\"stcpDiv\">\n<p>Le fil qui unit les histoires de YU Ranch, de la ferme Purple Daze Lavender, de Good Neighbour Farms et de l\u2019\u00e9tablissement vinicole Burning Kiln est celui de l\u2019innovation, et ce fil s\u2019\u00e9tend \u00e0 l\u2019\u00e9chelle du comt\u00e9 de Norfolk. Des dizaines d\u2019entreprises dynamiques offrant des l\u00e9gumes, des petits fruits, du ginseng, de la lavande et des fines herbes ont vu le jour au cours des derni\u00e8res ann\u00e9es, et le comt\u00e9 s\u2019est donn\u00e9 une nouvelle image, soit celle du \u00ab potager de l\u2019Ontario \u00bb.<\/p>\n<p>\u00ab Je crois que la communaut\u00e9 agricole s\u2019est r\u00e9invent\u00e9e de fa\u00e7on remarquable \u00bb, explique John Picard, l\u2019un des entrepreneurs les mieux connus du comt\u00e9 de Norfolk.<\/p>\n<p>M. Picard a grandi sur une ferme c\u00e9r\u00e9ali\u00e8re (ma\u00efs et soja) et son entreprise est n\u00e9e d\u2019une d\u00e9cision de son p\u00e8re, qui s\u2019est lanc\u00e9 dans la culture de l\u2019arachide \u00e0 La Salette, dans le nord-ouest du comt\u00e9 en 1979. L\u2019arachide a \u00e9t\u00e9 l\u2019une des premi\u00e8res cultures de remplacement pr\u00e9conis\u00e9es dans le comt\u00e9 de Norfolk, jusqu\u2019\u00e0 ce que les producteurs de l\u2019Ontario se rendent compte qu\u2019il \u00e9tait impossible de rivaliser avec le prix des arachides cultiv\u00e9es en G\u00e9orgie et dans d\u2019autres \u00c9tats du sud des \u00c9tats-Unis.<\/p>\n<p>M. Picard a surv\u00e9cu \u00e0 cette situation en mettant au point un large \u00e9ventail de produits d\u2019arachides \u00e0 valeur ajout\u00e9e et aujourd\u2019hui, les huit magasins Picard\u2019s Peanuts (picardspeanuts.ca) situ\u00e9s dans le sud de l\u2019Ontario attirent annuellement un demi-million de personnes. Les dix premi\u00e8res ann\u00e9es ont \u00e9t\u00e9 pr\u00e9caires, et M. Picard s\u2019y conna\u00eet en mati\u00e8re de revers, de situations d\u00e9chirantes et de situations o\u00f9 il faut constamment adapter son plan de match. Il a d\u2019ailleurs tenu compte de tout ce qu\u2019il a observ\u00e9 dans le comt\u00e9 dans sa d\u00e9cision de d\u00e9marrer une nouvelle entreprise, soit une microbrasserie. Il s\u2019agit d\u2019un investissement de plusieurs millions de dollars et d\u2019un projet d\u2019importance \u00e0 La Salette, ce petit hameau au nord de Delhi o\u00f9 vivent quelques centaines de personnes.<\/p>\n<p>Une partie du plan d\u2019affaires de John Picard repose sur le fait que les installations permettront aussi de fabriquer des croustilles \u00ab lav\u00e9es \u00e0 la bi\u00e8re \u00bb qu\u2019il pourra vendre dans ses magasins. Une autre partie du plan repose sur la nouvelle vocation du comt\u00e9 de Norfolk. Auparavant, les activit\u00e9s touristiques offertes se limitaient pratiquement aux centres de vill\u00e9giatures situ\u00e9s en bordure du lac \u00c9ri\u00e9. Maintenant que le paysage agricole n\u2019offre plus uniquement que des champs de tabac, on s\u2019attend \u00e0 ce que le comt\u00e9 attire davantage de visiteurs.<\/p>\n<p>\u00ab Dans dix ans, j\u2019esp\u00e8re que les visiteurs diront : Allons prendre un verre \u00e0 la petite brasserie, dit-il. Je crois que cet endroit fera la fiert\u00e9 de la r\u00e9gion. \u00bb<\/p>\n<p>La construction n\u2019est pas encore termin\u00e9e, mais il est facile d\u2019imaginer l\u2019endroit comme une grande attraction. Des six cuves de fermentation en acier inoxydable rutilant (achet\u00e9es \u00e0 l\u2019\u00cele-du-Prince-\u00c9douard au co\u00fbt de 26 000 $ chacune) \u00e0 la salle de d\u00e9gustation baign\u00e9e de lumi\u00e8re et \u00e0 l\u2019\u00e9l\u00e9gante fa\u00e7ade en pierres, la microbrasserie de M. Picard est con\u00e7ue pour impressionner. Le volet agricole est \u00e9galement mis en valeur gr\u00e2ce \u00e0 une parcelle de houblon sur treillis situ\u00e9e \u00e0 proximit\u00e9 du b\u00e2timent. M. Picard poss\u00e8de aussi, \u00e0 quelques kilom\u00e8tres de l\u00e0, une plus grande superficie consacr\u00e9e \u00e0 cette culture. Le houblon fait maintenant partie des plantes du potager de l\u2019Ontario.<br \/>\nIl ne s\u2019agit pas d\u2019un projet vaniteux. M. Picard ne projette pas de passer ses journ\u00e9es \u00e0 accompagner les visiteurs ni \u00e0 vanter les caract\u00e9ristiques de sa derni\u00e8re pilsen (bi\u00e8re p\u00e2le).<\/p>\n<p>\u00ab Je bois tr\u00e8s rarement de la bi\u00e8re \u00bb, dit en riant l\u2019homme v\u00eatu d\u2019un jean froiss\u00e9 et d\u2019un T-shirt. \u00ab C\u2019est l\u2019aspect cr\u00e9ativit\u00e9 qui me pla\u00eet. \u00bb<\/p>\n<p>Il fait observer que cet aspect constitue le point commun d\u2019un grand nombre de producteurs.<\/p>\n<p>\u00ab C\u2019est tout un changement, dit-il. Maintenant, lorsque je regarde autour de moi, je vois de nombreuses personnes courageuses pr\u00eates \u00e0 sortir des sentiers battus. \u00bb<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le fil qui unit les histoires de YU Ranch, de la ferme Purple Daze Lavender, de Good Neighbour Farms et de l\u2019\u00e9tablissement vinicole Burning Kiln est celui de l\u2019innovation, et ce fil s\u2019\u00e9tend \u00e0 l\u2019\u00e9chelle du comt\u00e9 de Norfolk. Des dizaines d\u2019entreprises dynamiques offrant des l\u00e9gumes, des petits fruits, du ginseng, de la lavande et [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_exclusions":"","_tribe_blocks_recurrence_description":"","footnotes":""},"categories":[22,46],"tags":[],"class_list":["post-3765","post","type-post","status-publish","format-standard","hentry","category-planification-strategique-et-dentreprise","category-outlook-innovation-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C&#039;est tout un changement - Farm Management Canada<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C&#039;est tout un changement - Farm Management Canada\" \/>\n<meta property=\"og:description\" content=\"Le fil qui unit les histoires de YU Ranch, de la ferme Purple Daze Lavender, de Good Neighbour Farms et de l\u2019\u00e9tablissement vinicole Burning Kiln est celui de l\u2019innovation, et ce fil s\u2019\u00e9tend \u00e0 l\u2019\u00e9chelle du comt\u00e9 de Norfolk. 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