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Several months ago, I hosted an educational event for a local leadership group. The event lasted all day and lunch was provided for the participants. I had called a local pizza chain the day before the event and arranged to have several pizzas delivered to the room...
PICTOU COUNTY, N.S. – While he always admired his parents’ agricultural lifestyle, 32-year-old Justin Smith readily admits he wanted to get away from the farm as soon as he was able. “I went to college in Ontario and then took a job in California upon graduating,”...
In today’s economy, it is even more critical to provide stellar customer service. Studies have shown that it can cost as much as five times more to attract new customers than it does to retain an existing customer.1 A quality product or service is always a serious...
Every day, in places around the world, people walk into restaurants and are told they’re in for a special treat because they’ve ordered Heritage Angus Beef. In southern Ontario, putting Heritage Angus at the centre of its marketing campaign has fuelled the success of...
Every second, twelve Android devices are activated. In the last three months, Apple has sold 26 million iPhones. These are big numbers, especially when you look to the launch of these devices just a few short years ago. In fact when BlackBerry was Canada’s crown jewel...
When interviewed by FMC in June of 2009, Grant and Justine Keefer were looking at Yellow Point Cranberries with pride, after eight years of successfully restoring a 43-acre farm that had been left to fallow for more than three decades. Raised on his father’s small...
